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"The first 24 hours Rx for WV was in operation, our story was on every television station in West Virginia. The Manahan Group did an excellent job getting our message out and keeping it in the public eye for months afterward."
Patrick Ahearn, Vice President,
PhRMA
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SMART529 An integrated advertising and public relations campaign helped propel West Virginia’s SMART529 College Savings Program to new heights in 2007. The program, which includes broker-sold and direct-sold accounts, realized a 23 percent increase in new accounts, the highest number for any single year since the program’s inception in 2002. Direct-sold accounts alone saw an even greater increase of 37 percent. The campaign for The Hartford and the West Virginia State Treasurer’s Office was created by The Manahan Group. |
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copyright©2010 / the manahan group
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