WVBT is a group of businesses and organizations concerned about an impending transportation crisis in the state. WVBT turned to The Manahan Group to help get its message to the general public. The Manahan Group worked on the creation of a three-year communications plan, crafted an identity and a website for the organization, and implemented a statewide public relations and advertising plan. At the time of the campaign’s launch, WVBT had grown to more than 120 businesses and organizations across the state; the launch got statewide media coverage and there were more than 6,000 unique visitors to the WVBT website.